When it comes to creating a niche site you have endless possibilities.
The important thing to remember that the concept of a niche site is to do the following:
Provide specific detail on a specific topic
Convert your site visitors into leads
Rank well for long tail keywords
Always stay focus on niche content
If you've ever done a search for the top web hosting companies through the search engines, you've definitely come across a few niche review sites.
In short, these sites are made specifically to review and compare the top web hosting companies online. Every time they send a lead to a company, they likely earn around $100-$200 per referral.
At the same time, many of these companies are paying big bucks to rank very high in the search results with paid ads. This means they need to make sure their audience is dead on targeted and convert extremely well.
The online gambling and casino niche is another extremely competitive and profitable market.
Just like there are hosting review sites, there are also many casino based review sites.
Let's take a look at the Live Casino web site and see how they break down their site to maximize all of their web space.
As you can see in the screenshot above the site is really great looking and does engage a lot of interest.
Now I'm going to break down 10 key factors in the site design that shows how LiveCasino has always every aspect of their page working for them.
Site Name / Logo - The name and logo of your site isn't crucial, as it's likely visitors won't be continually coming back to your site, but it is good to have something that makes your site look more professional.
Banner Ads - There is nothing wrong with serving banner ads on review sites as your end goal is to get your audience to convert. The more interactive and targeted, the better!
Navigation Menu -People are coming to your site for a reason and using a navigation bar to direct them in the right direction.
Live Casino Bonuses - Most people are coming to a casino review site so they can get instant cash bonuses at the time of sign up. This is the real MONEY section of the site that will draw the most activity and conversions.
Live Casino Reviews - Just like bonuses, people will also be looking for casino reviews. Not only are you providing people with useful reviews, but this will be some real content the search engines want to see.
Scrolling Casino Partners - An interactive section of the site is the scrolling casino partners. Many of these names are recognized in the online gaming space, and when clicked on it will send the visitor right to their site (while the referral site gets a commission).
Real Casino Content - Again we find more casino related content on the site. This is perfect for filling the site up with some real content for people to read which also links them to other inner pages and promotions on the site.
Connect with Us - Since everyone is now social, your web site should be too. This is a great area to promote your Facebook, Twitter and YouTube pages.
Newsletter Signup - With people coming to your site for a quick hit and run, if you can get them on your mailing list then you potentially have a customer for life.
Tell a Friend - Lastly we have another social section which allows users to share the casino review sites with other. Another great section for adding social network and bookmarking buttons.
Now that's a pretty solid site layout, structured with real content, focused advertising and social media integrated.
It's likely that you aren't currently running any casino web sites or campaigns, but it's important to know that this same structure can be setup with nearly any niche.
All you have to do is take those ten points above and focus them to the key points of your niche.
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